{"id":342,"date":"2023-06-13T13:17:44","date_gmt":"2023-06-13T11:17:44","guid":{"rendered":"https:\/\/mediasoft.tn\/divalto.tn\/?page_id=342"},"modified":"2023-08-08T12:30:11","modified_gmt":"2023-08-08T10:30:11","slug":"logiciel-crm","status":"publish","type":"page","link":"https:\/\/mediasoft.tn\/divalto.tn\/logiciel-crm\/","title":{"rendered":"Logiciel CRM"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"342\" class=\"elementor elementor-342\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5c09c7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e5c09c7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0dfd8cb\" data-id=\"0dfd8cb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7601473 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7601473\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-856703f\" data-id=\"856703f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ee71f9 elementor-widget elementor-widget-image\" data-id=\"3ee71f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"593\" src=\"https:\/\/mediasoft.tn\/divalto.tn\/wp-content\/uploads\/2023\/06\/div_ERP-CRM_logiciels-erp-crm_header.png\" class=\"attachment-full size-full wp-image-88\" alt=\"Divalto logiciel ERP &amp; CRM\" srcset=\"https:\/\/mediasoft.tn\/divalto.tn\/wp-content\/uploads\/2023\/06\/div_ERP-CRM_logiciels-erp-crm_header.png 1200w, https:\/\/mediasoft.tn\/divalto.tn\/wp-content\/uploads\/2023\/06\/div_ERP-CRM_logiciels-erp-crm_header-300x148.png 300w, https:\/\/mediasoft.tn\/divalto.tn\/wp-content\/uploads\/2023\/06\/div_ERP-CRM_logiciels-erp-crm_header-1024x506.png 1024w, https:\/\/mediasoft.tn\/divalto.tn\/wp-content\/uploads\/2023\/06\/div_ERP-CRM_logiciels-erp-crm_header-768x380.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0bf71f6\" data-id=\"0bf71f6\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d8b459d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d8b459d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eae5f27\" data-id=\"eae5f27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e76bc9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7e76bc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1eae2f1\" data-id=\"1eae2f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e18fa7 envato-kit-138-bracket elementor-widget elementor-widget-heading\" data-id=\"5e18fa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">D\u00c9FINITION ET AVANTAGES D\u2019UN CRM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb0911 elementor-widget elementor-widget-heading\" data-id=\"ccb0911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce qu\u2019un CRM ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f98d2 elementor-widget elementor-widget-spacer\" data-id=\"07f98d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a53e66d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a53e66d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wysiwyg wysiwyg py-0\"><div class=\"wysiwyg__content text-base text-black dark:text-white text-left mt-10 blue:text-brand-02 orange:text-white light-orange:text-brand-02 yellow:text-brand-02 royal-blue:text-white purple:text-white pink:text-white green:text-white light-grey:text-brand-02 my-4 blue:text-brand-02 orange:text-white light-orange:text-brand-02 yellow:text-brand-02 royal-blue:text-white purple:text-white pink:text-white green:text-white light-grey:text-brand-02\"><div class=\"wysiwyg wysiwyg py-0\"><div class=\"wysiwyg__content text-base text-black dark:text-white text-left mt-10 blue:text-brand-02 orange:text-white light-orange:text-brand-02 yellow:text-brand-02 royal-blue:text-white purple:text-white pink:text-white green:text-white light-grey:text-brand-02 my-4 blue:text-brand-02 orange:text-white light-orange:text-brand-02 yellow:text-brand-02 royal-blue:text-white purple:text-white pink:text-white green:text-white light-grey:text-brand-02\"><div class=\"wysiwyg wysiwyg py-0\"><div class=\"wysiwyg__content text-base text-black dark:text-white text-left mt-10 blue:text-brand-02 orange:text-white light-orange:text-brand-02 yellow:text-brand-02 royal-blue:text-white purple:text-white pink:text-white green:text-white light-grey:text-brand-02 my-4 blue:text-brand-02 orange:text-white light-orange:text-brand-02 yellow:text-brand-02 royal-blue:text-white purple:text-white pink:text-white green:text-white light-grey:text-brand-02\"><div class=\" text-base uppercase tracking-widest font-bold text-left font-bold blue:text-brand-02 orange:text-white light-orange:text-brand-02 yellow:text-brand-02 royal-blue:text-white purple:text-white pink:text-white green:text-white light-grey:text-brand-02 mb-2\"><p><strong>Le CRM (Customer Relationship Management)<\/strong>, est une strat\u00e9gie de gestion des relations entre l\u2019entreprise et ses clients. En d\u2019autres termes,\u00a0<a href=\"https:\/\/www.divalto.com\/logiciel-crm\/\">le CRM<\/a>\u00a0facilite les \u00e9changes entre une entreprise et ses clients, solidifie la relation, favorise la fid\u00e9lisation et contribue \u00e0 am\u00e9liorer votre rentabilit\u00e9.<\/p><p>La plateforme CRM constitue le compagnon id\u00e9al pour toute entreprise souhaitant optimiser son activit\u00e9 commerciale et son exp\u00e9rience client. Elle vous accompagne (entre autres) dans votre qu\u00eate de croissance, d\u2019augmentation des ventes, de productivit\u00e9, de rationalisation des processus.<\/p><p><strong>Dans cet article, divalto vous explique tout ce que vous devez savoir sur le CRM.<\/strong><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b1ae93 elementor-tablet-align-center elementor-align-left elementor-widget elementor-widget-button\" data-id=\"3b1ae93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.mediasoft.tn\/site\/formulaire.php\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8ef1f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8ef1f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9292f2\" data-id=\"b9292f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a91583 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a91583\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e8ba443\" data-id=\"e8ba443\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8917c45 elementor-widget elementor-widget-image\" data-id=\"8917c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/mediasoft.tn\/divalto.tn\/wp-content\/uploads\/2023\/06\/div_ERP_logiciel-erp-divalto-infinity_texte-media-3-600x600-3.png\" class=\"attachment-large size-large wp-image-430\" alt=\"Divalto Infinity logiciel ERP\" srcset=\"https:\/\/mediasoft.tn\/divalto.tn\/wp-content\/uploads\/2023\/06\/div_ERP_logiciel-erp-divalto-infinity_texte-media-3-600x600-3.png 600w, https:\/\/mediasoft.tn\/divalto.tn\/wp-content\/uploads\/2023\/06\/div_ERP_logiciel-erp-divalto-infinity_texte-media-3-600x600-3-300x300.png 300w, https:\/\/mediasoft.tn\/divalto.tn\/wp-content\/uploads\/2023\/06\/div_ERP_logiciel-erp-divalto-infinity_texte-media-3-600x600-3-150x150.png 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38b12eb\" data-id=\"38b12eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf718ef elementor-widget elementor-widget-heading\" data-id=\"cf718ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sommaire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f56fa elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"23f56fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le CRM, c'est quoi ? Notre d\u00e9finition<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le CRM, c'est pour qui ? Un outil polyvalent adapt\u00e9 \u00e0 toutes les entreprises<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Notre mod\u00e8le de cahier des charges pour d\u00e9finir votre besoin CRM<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Qu'est-ce qu'on fait avec un CRM ?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Quels sont les avantages d'un CRM ?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Comment choisir un bon CRM ?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8350c97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8350c97\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c72f920\" data-id=\"c72f920\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28514cd elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28514cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-311aa5b\" data-id=\"311aa5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be513b4 elementor-widget elementor-widget-heading\" data-id=\"be513b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00c9FINITION<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be00f26 elementor-widget elementor-widget-heading\" data-id=\"be00f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le CRM, c\u2019est quoi ? Notre d\u00e9finition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f0280 elementor-widget elementor-widget-text-editor\" data-id=\"07f0280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme nous l\u2019avons d\u00e9fini en introduction,<strong>\u00a0le CRM<\/strong>\u00a0(Customer Relationship Management, en anglais), est une strat\u00e9gie de gestion des relations entre l\u2019entreprise et ses clients. Il vous accompagne dans votre recherche de croissance et de productivit\u00e9.<\/p><p>Le CRM est \u00e0 la fois un outil, un logiciel, une plateforme et un syst\u00e8me, partag\u00e9 par l\u2019ensemble de vos collaborateurs.<br \/>Gr\u00e2ce au CRM, vous collectez de multiples donn\u00e9es sur votre client. Vous ma\u00eetrisez l\u2019ensemble du cycle de vente gr\u00e2ce \u00e0 une information fiable et partag\u00e9e entre les collaborateurs de votre organisation. Vous l\u2019aurez compris,\u00a0<strong>le CRM est un formidable outil au service de la satisfaction de vos clients.<\/strong><\/p><p>Plus encore, avec un logiciel CRM, vous am\u00e9liorez votre productivit\u00e9, votre rentabilit\u00e9, et rationnalisez vos processus commerciaux. Le logiciel CRM est pens\u00e9 pour la mobilit\u00e9, et adapt\u00e9 au t\u00e9l\u00e9travail, avec une application mobile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-800c92c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"800c92c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e833211\" data-id=\"e833211\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0a997b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0a997b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c5be273\" data-id=\"c5be273\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe016f1 elementor-widget elementor-widget-heading\" data-id=\"fe016f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">POLYVALENCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cad413e elementor-widget elementor-widget-heading\" data-id=\"cad413e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le CRM, c\u2019est pour qui ? Un outil polyvalent adapt\u00e9 \u00e0 toutes les entreprises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47996ce elementor-widget elementor-widget-text-editor\" data-id=\"47996ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"border: 0px solid #e5e6e9; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: 'DIN Next LT Pro', sans-serif; letter-spacing: normal;\">Si vous deviez retenir une seule information, c\u2019est que peu importe le profil et les caract\u00e9ristiques de votre entreprise, l\u2019outil CRM adapt\u00e9 \u00e0 vos besoins existe.<\/p><p style=\"border: 0px solid #e5e6e9; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-top: 16px; margin-right: 0px; margin-left: 0px; font-family: 'DIN Next LT Pro', sans-serif; letter-spacing: normal;\">Pour choisir le CRM adapt\u00e9 \u00e0 vos besoins, le contexte professionnel de votre activit\u00e9 sera le point de d\u00e9part de votre r\u00e9flexion.\u00a0<span style=\"border: 0px solid #e5e6e9; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; font-weight: bolder;\">En effet, votre logiciel CRM d\u00e9pendra grandement des caract\u00e9ristiques de votre entreprise :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e24392d elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e24392d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La taille de votre entreprise,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Votre secteur d\u2019activit\u00e9,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Votre utilisation du CRM (prospection commerciale, gestion administrative des dossiers, etc.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d96d9 elementor-widget elementor-widget-text-editor\" data-id=\"72d96d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"border: 0px solid #e5e6e9; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgba(59,130,246,.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font-family: 'DIN Next LT Pro', sans-serif; letter-spacing: normal;\">Les logiciels CRM sont tous diff\u00e9rents : certains sont adapt\u00e9s \u00e0 un type de m\u00e9tier, d\u2019autres \u00e0 une activit\u00e9 particuli\u00e8re (comme la prospection commerciale), ou encore adapt\u00e9 \u00e0 une taille d\u2019entreprise sp\u00e9cifique (comme les PME et les ETI).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c643b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c643b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc847a5\" data-id=\"fc847a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a0ff684 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0ff684\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b288c4\" data-id=\"7b288c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55487f1 elementor-widget elementor-widget-heading\" data-id=\"55487f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AVANTAGES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63cf309 elementor-widget elementor-widget-heading\" data-id=\"63cf309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels sont les avantages du CRM pour votre entreprise ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f335678 elementor-widget elementor-widget-text-editor\" data-id=\"f335678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le logiciel CRM est un outil indispensable pour votre entreprise. Les avantages sont multiples et ind\u00e9niables.<\/p><p>Centralisez vos donn\u00e9es dans une plateforme unique avec un CRM<\/p><p>Des donn\u00e9es partag\u00e9es, ce sont des donn\u00e9es fiabilis\u00e9es. Les informations renseign\u00e9es dans le CRM (comme celles sur vos clients et prospects) sont compl\u00e9t\u00e9es, modifi\u00e9es, valid\u00e9es par les diff\u00e9rents collaborateurs. Partager la donn\u00e9e, c\u2019est la rendre facile d\u2019acc\u00e8s, et la rendre plus fiable.<\/p><p>Une productivit\u00e9 am\u00e9lior\u00e9e avec un CRM<\/p><p>Avoir un CRM adapt\u00e9, c\u2019est l\u2019opportunit\u00e9 de cr\u00e9er une automatisation intelligente. Cela a pour effet de faciliter la vie quotidienne de ses utilisateurs :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a24a406 elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a24a406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Envoi d\u2019e-mailing personnalis\u00e9s avec le marketing digital,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fr\u00e9quences d\u2019envoi sp\u00e9cifiques,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cr\u00e9ation de devis et factures,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Int\u00e9gration avec un ERP si votre process de travail reposait auparavant sur ce type de logiciel.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fd755 elementor-widget elementor-widget-text-editor\" data-id=\"f8fd755\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les gains de temps r\u00e9alis\u00e9s gr\u00e2ce au CRM sont \u00e9normes. Vos collaborateurs se concentrent sur la r\u00e9alisation de t\u00e2ches \u00e0 forte valeur ajout\u00e9e.<\/p><p>\u00a0<\/p><h3 class=\"font-bold text-base md:text-xl lg:text-2xl\">Le CRM, l\u2019outil indispensable pour une bonne relation avec vos clients<\/h3><p>L\u2019objectif du CRM est simple : une meilleure compr\u00e9hension de vos clients et prospects. En quelques clics, vous acc\u00e9dez \u00e0 toutes les informations n\u00e9cessaires sur vos clients et prospects. Votre client se sent \u00e9cout\u00e9, compris, suivi tout au long du cycle de vente. Vos clients sont heureux, et vous aussi.<\/p><p>Avec un outil CRM, vous centralisez vos donn\u00e9es sur une plateforme unique. Vos collaborateurs disposent de toutes les cl\u00e9s n\u00e9cessaires pour analyser et piloter l\u2019activit\u00e9 commerciale de votre entreprise.<br \/>Captera a observ\u00e9 que plus de 50% des entreprises s\u2019\u00e9tant \u00e9quip\u00e9es d\u2019un CRM notent une plus grande fid\u00e9lisation de leur client\u00e8le.<\/p><p>Le CRM au service de la croissance de votre entreprise<\/p><p>De plus en plus d\u2019entreprises adoptent l\u2019usage de ce logiciel de gestion pour son efficience. Le CRM est un formidable outil qui vous accompagnera dans votre qu\u00eate de croissance.<\/p><p><strong>Voici des chiffres pour le prouver :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6add847 elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6add847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Selon une \u00e9tude de Salesforce, avec un logiciel CRM, les ventes augmenteraient de 29%.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Aberdeen Group estime que les commerciaux utilisant un logiciel gestion commerciale d\u00e9passent leur objectif annuel de pr\u00e8s de 25%.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04757d8 elementor-widget elementor-widget-text-editor\" data-id=\"04757d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous avez compris ce qu\u2019est un CRM, et quels sont ses avantages. Mais comment choisir le bon CRM ? Divalto vous donne tous les \u00e9l\u00e9ments dans la suite de cet article.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6324a99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6324a99\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab83a3c\" data-id=\"ab83a3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a3123a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a3123a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-694b21b\" data-id=\"694b21b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-821a87e elementor-widget elementor-widget-heading\" data-id=\"821a87e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CHOIX<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bddff0a elementor-widget elementor-widget-heading\" data-id=\"bddff0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment choisir un bon CRM ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a443e93 elementor-widget elementor-widget-text-editor\" data-id=\"a443e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La question qui revient le plus r\u00e9guli\u00e8rement chez les nouveaux futurs utilisateurs est la m\u00eame : comment faire son choix face \u00e0 cette multitude de possibilit\u00e9s ? En r\u00e9alit\u00e9, plusieurs \u00e9l\u00e9ments sont \u00e0 prendre en compte.<\/p><p>\u00a0<\/p><h3 class=\"font-bold text-base md:text-xl lg:text-2xl\">Le choix d\u2019un CRM en fonction de la taille d\u2019entreprise<\/h3><p><strong>Pour les CRM, ce n\u2019est pas la taille qui compte.<\/strong>\u00a0Le fonctionnement d\u2019un CRM \u00e9pouse la dimension de votre entreprise en adaptant ses fonctionnalit\u00e9s \u00e0 vos effectifs.<\/p><p><strong>Les TPE, \u00e0 l\u2019instar de petites startups,<\/strong>\u00a0se contenteront d\u2019outils avec peu de fonctionnalit\u00e9s, le plus souvent basiques dans le but de satisfaire les besoins commerciaux les plus \u00e9l\u00e9mentaires :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a055d elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f4a055d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tableau de bord<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Suivi des mails et appels<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gestion des prospects et des clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e647376 elementor-widget elementor-widget-text-editor\" data-id=\"e647376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Quant aux ETI ou PME,<\/strong>\u00a0le d\u00e9fi consiste \u00e0 trouver un compromis entre une bonne structure de travail et une certaine flexibilit\u00e9 dans leur processus de ventes. Pour ce faire, le logiciel CRM int\u00e8gre divers outils pour faire gagner du temps aux \u00e9quipes et permettre une communication en temps r\u00e9el plus lisse entre celles-ci, parmi lesquelles :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dd1113 elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8dd1113\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Planification des appels avec les prospects et clients<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Automatisation des mails<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Outil de gestion de projet<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490a464 elementor-widget elementor-widget-text-editor\" data-id=\"490a464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"font-bold text-base md:text-xl lg:text-2xl\">Le choix d\u2019un CRM en fonction de votre secteur d\u2019activit\u00e9<\/h3><p>Le CRM s\u2019adapte \u00e0 merveille \u00e0 toutes vos activit\u00e9s. Les experts CRM ont bien compris que toute activit\u00e9 commerciale poursuit les m\u00eames finalit\u00e9s. C\u2019est pour cela qu\u2019ils s\u2019adaptent si bien \u00e0 la demande des utilisateurs, et ce quel que soit leur champ professionnel. Il existe des socles communs entre entreprises de diff\u00e9rents secteurs, tels que des outils de prospection, d\u2019analyses pr\u00e9vision des ventes.<\/p><p><strong>Cependant, certains aspects des activit\u00e9s commerciales des entreprises demeurent de v\u00e9ritables marques de fabrique.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-672958f elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"672958f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pour une entreprise dans le secteur du service, il sera utile d\u2019adopter une solution de g\u00e9olocalisation int\u00e9gr\u00e9e au logiciel CRM.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pour une autre entreprise dans le secteur du transport, elle sera sans doute davantage int\u00e9ress\u00e9e par la mani\u00e8re dont il lui sera possible de g\u00e9n\u00e9rer des devis pour ses clients selon les types de transports utilis\u00e9s (par voie terrestre, a\u00e9rienne, ou maritime).<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba82669 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba82669\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf95213\" data-id=\"bf95213\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a8202e elementor-widget elementor-widget-text-editor\" data-id=\"2a8202e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il ne s\u2019agit l\u00e0 que de quelques illustrations de gestion des demandes parmi une multitude de contextes professionnels sp\u00e9cifiques, avec en ligne de mire l\u2019augmentation de la performance commerciale.<\/p><p>Il en va de m\u00eame pour les c\u0153urs de m\u00e9tier : consultants, techniciens, commerciaux. Ils sont des milliers \u00e0 utiliser un logiciel de gestion aujourd\u2019hui avec des usages aussi vari\u00e9s qu\u2019il existe d\u2019utilisateurs.<\/p><h3 class=\"font-bold text-base md:text-xl lg:text-2xl\">Le choix d\u2019un CRM selon les fonctionnalit\u00e9s<\/h3><p>C\u2019est \u00e0 l\u2019utilisateur de l\u2019entreprise de b\u00e2tir en amont un r\u00e9f\u00e9rentiel des bonnes pratiques. Sur base de ce r\u00e9f\u00e9rentiel, vous serez \u00e0 m\u00eame de d\u00e9finir les fonctionnalit\u00e9s recherch\u00e9es dans votre CRM.<\/p><p>Le CRM est avant tout pris\u00e9 pour le panel de fonctionnalit\u00e9s qu\u2019il propose. Bien qu\u2019il serve g\u00e9n\u00e9ralement \u00e0 remplir des objectifs relatifs \u00e0 un secteur d\u2019activit\u00e9 ou \u00e0 la taille d\u2019une entreprise, il offre \u00e9galement des options plus sp\u00e9cifiques \u00e0 l\u2019entreprise qui l\u2019emploie.<\/p><p><strong>Parmi ces fonctionnalit\u00e9s :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c0a22 elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f8c0a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Remplissage automatique des donn\u00e9es clients et prospects,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gestion des campagnes d\u2019emails<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Analyse des reportings de l\u2019activit\u00e9 commerciale,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d582224 elementor-widget elementor-widget-text-editor\" data-id=\"d582224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La suite d\u2019outils se veut aussi un syst\u00e8me de pilotage que l\u2019utilisateur pourra s\u2019approprier comme un outil de travail personnel.<\/p><h3 class=\"font-bold text-base md:text-xl lg:text-2xl\">Le choix d\u2019un CRM en fonction de son mode d\u2019h\u00e9bergement<\/h3><p>Le CRM a \u00e9t\u00e9 pens\u00e9 pour s\u2019adapter aux diff\u00e9rents modes de travail adopt\u00e9s par les entreprises.<\/p><p>Alors que beaucoup d\u2019entreprises jusqu\u2019aujourd\u2019hui ont privil\u00e9gi\u00e9 de mettre en place un logiciel via une connexion \u00e0 son serveur en ligne, les acc\u00e8s au CRM en ligne sont de plus en plus souvent propos\u00e9s en mode SaaS ou via le cloud computing.<br \/>Cela contribue de fait une plus grand mobilit\u00e9 des informations avec des moyens de communications plus souples.<\/p><h3 class=\"font-bold text-base md:text-xl lg:text-2xl\">Le choix d\u2019un CRM en fonction de l\u2019objectif de votre entreprise<\/h3><p>Piloter un projet CRM ne doit pas signifier un enfermement dans un panel de fonctionnalit\u00e9s qui ne serviront pas. Il arrive ainsi que certaines entreprises y aient recours uniquement pour assurer une t\u00e2che pr\u00e9cise et consid\u00e9r\u00e9e comme une fin en soi comme la g\u00e9n\u00e9ration de leads.<\/p><p>Qu\u2019il s\u2019agisse de d\u00e9marche commerciale, d\u2019analyser des tableaux de bord pour suivre les attentes clients ou bien d\u2019\u00e9tablir une facturation simplifi\u00e9e, de nombreux logiciels de gestion d\u00e9veloppent des solutions focalis\u00e9es sur un seul type de t\u00e2che pour traiter des demandes sp\u00e9cifiques d\u2019entreprises.<\/p><p>C\u2019est pour cela qu\u2019il est g\u00e9n\u00e9ralement recommand\u00e9, m\u00eame si les fronti\u00e8res empi\u00e8tent parfois les unes sur les autres, de parler des objectifs et fonctionnalit\u00e9s \u201cd\u2019un\u201d CRM et non \u201cdu\u201d CRM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f8364b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f8364b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79a367e\" data-id=\"79a367e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c4dea9a elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4dea9a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9228265\" data-id=\"9228265\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41785e2 elementor-widget elementor-widget-heading\" data-id=\"41785e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00c9SUM\u00c9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e491646 elementor-widget elementor-widget-heading\" data-id=\"e491646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le CRM en r\u00e9sum\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928e686 elementor-widget elementor-widget-text-editor\" data-id=\"928e686\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le CRM est une strat\u00e9gie de gestion des donn\u00e9es de vos clients et de vos prospects.<\/p><p>Cette strat\u00e9gie prend forme dans une plateforme unique et commune \u00e0 toute votre entreprise.<\/p><p><strong>Le CRM est un outil avec de multiples avantages :<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8984c5f elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8984c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Centralisation et fiabilisation des donn\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Gain de productivit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Meilleure satisfaction client<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Croissance de l\u2019entreprise<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dc5470 elementor-widget elementor-widget-text-editor\" data-id=\"9dc5470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le logiciel CRM s\u2019adapte \u00e0 tous types d\u2019entreprises. Il vous appartient de d\u00e9finir votre projet pour choisir le CRM adapt\u00e9 \u00e0 vos besoins.<\/p><p><strong>Pour choisir le logiciel de gestion de la relation client (CRM) qui vous convient, regardez les \u00e9l\u00e9ments suivants<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4abcc8b elementor-tablet-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4abcc8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La taille de l\u2019entreprise<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Votre secteur d\u2019activit\u00e9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les fonctionnalit\u00e9s recherch\u00e9es<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le mode d\u2019h\u00e9bergement du CRM<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les objectifs de votre entreprise<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d02dbb elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d02dbb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad3485d\" data-id=\"ad3485d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6eaa429 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6eaa429\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Vous avez un projet de gestion ? Contactez nos experts !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f3400 elementor-widget elementor-widget-spacer\" data-id=\"c2f3400\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd5cb62 elementor-align-center elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"bd5cb62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.mediasoft.tn\/site\/formulaire.php\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Nous Contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D\u00c9FINITION ET AVANTAGES D\u2019UN CRM Qu\u2019est-ce qu\u2019un CRM ? Le CRM (Customer Relationship Management), est une strat\u00e9gie de gestion des relations entre l\u2019entreprise et ses clients. En d\u2019autres termes,\u00a0le CRM\u00a0facilite les \u00e9changes entre une entreprise et ses clients, solidifie la relation, favorise la fid\u00e9lisation et contribue \u00e0 am\u00e9liorer votre rentabilit\u00e9. La plateforme CRM constitue le&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"fullwidth","_kad_post_sidebar_id":"","_kad_post_content_style":"unboxed","_kad_post_vertical_padding":"hide","_kad_post_feature":"hide","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-342","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Logiciel CRM - divalto.tn<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/mediasoft.tn\/divalto.tn\/logiciel-crm\/\" \/>\r\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Logiciel CRM - divalto.tn\" \/>\r\n<meta property=\"og:description\" content=\"D\u00c9FINITION ET AVANTAGES D\u2019UN CRM Qu\u2019est-ce qu\u2019un CRM ? Le CRM (Customer Relationship Management), est une strat\u00e9gie de gestion des relations entre l\u2019entreprise et ses clients. En d\u2019autres termes,\u00a0le CRM\u00a0facilite les \u00e9changes entre une entreprise et ses clients, solidifie la relation, favorise la fid\u00e9lisation et contribue \u00e0 am\u00e9liorer votre rentabilit\u00e9. 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